Tuesday, September 23, 2014

Rockin' The Frock

This October, I am celebrating a big birthday. I feel very blessed that I will be celebrating with family, friends and loved ones. 

However, others aren't so lucky. Ovarian cancer is the most common cause of death from a gynaecological cancer. Worldwide almost a quarter of a million women are diagnosed with ovarian cancer each year and it is responsible for almost 150,000 deaths annually. Ovarian cancer due to lack of specific early signs is usually diagnosed at advanced stage when a cure is difficult to achieve.

I am teaming up with the Ovarian Cancer Research Foundation. The main goal of the OCRF is to improve the survival of women affected by ovarian cancer. This will be achieved by development of an, which is the focus of much of the fundraising activities of the OCRF. Another important task of the OCRF is to raise community awareness of ovarian cancer.

This is where Frocktober comes in. Frocktober raises funds and awareness for ovarian cancer research, through dress-related fun! In the month of October, we encourage people to wear frocks, make frocks, draw frocks, remember frocks and hold frock-related events in the name of this important cause. I have joined up with Team Kimba Likes for this fundraising event so we are sure to see some amazing frocks from my fellow bloggers! 

I will be wearing a dress every day for 31 days in October and posting here about each frock. I have some old, new, borrowed and blue dresses, as well as a plethora of other dresses, each with a story to tell. Some were free, others were a splurge for a special occasion. This is my opportunity to wear dresses, as with two young boys I often revert to pants!

How can you help?

I would love for you to sponsor me and help me to raise my goal of $700 for ovarian cancer research.

If you want to do your own part to raise awareness, here are a few suggestions.
  • The 31 Day Challenge: Don a frock for the whole month, a week or just one day, and get sponsored for it! You could even wear a different dress every day (or the same dress for 31 days!). Borrowing frocks from friends and family is half the fun! Or, how about a week, or fortnight, or every Friday?
  • Challenge your mates: Have you seen Donna sporting anything but pants since wearing that purple taffeta number at a wedding in 1987? Put some money on it, and get those unlikely few to step outside their comfort zone for a good cause!
  • Frock Friday: Ask your colleagues to get involved, and book out a Friday to have some frivolously frocky fun at work, and pass a hat around.
  • Frock-tail party: Invite your frock loving friends for a fun night good-times, with a few frock-tails (and a frock-mock-tail).
  • Dude in a dress: Guys can wear a dresses too! Get your gentleman friends to frock up but if they're not keen, getting a little fancier than normal is super fun too!
  • Frock swap: Between you, Shirley and Laverne there are bound to be some 'diamonds in the rough' hiding in your wardrobes. Reusing dresses is so Frocktober!
  • Morning / afternoon tea: Call your frockish friends; turn the kettle on, put out some dollar-dazzling slice and your event is complete!
  • Keep a Frock Blog: Set up a blog for the month, and keep a diary about your dresses, where you found them and what they mean to you.
  • Schools Challenge: Having a 'Frocktober Day' where students are invited to donate a gold coin and wear casual clothing dresses or just 'get a little fancy' is a great way for schools to be involved. Teachers can ask students their students to write a story about 'a significant dress' that they remember.

You might think that Frocktober is just for 'frock wearers' . You're wrong! Frocktober is for YOU. We recognise that there are many people out these who wear different kinds of clothing for all kinds of different reasons. Whoever YOU are (even if you are a staunchly 'jeans-only') there is a challenge out there for you. If you are having trouble thinking of one, feel free to contact us for help!
Whatever your Frocktober challenge, make sure you share you dress stories with us on Facebook, Twitter, or Instagram (#frocktober)!

I love the idea of a morning tea, and will be putting on my best frocks for my birthday, a school jubilee and a wedding during the month of October, as well as every other day in October.

Please consider sponsoring me as I frock up and do my part to raise awareness of ovarian cancer and the work of OCRF. 


  1. What a wonderful cause, and a great way to get some wear out of dresses that you don't pull out of the closet often enough!

  2. I can't wait to see your frocks Lauren. I am also joining Team Kimba for Frocktober so I look forward to sharing and comparing, frock photos and styling alongside you. Shannon x

  3. Good on you. My friend did it last month. I loved following her journey.

  4. This is such wonderful cause you are doing, I had a neighbor next door that lost her life to ovarian cancer... it really doesn't have many symptoms. :( I think this is a wonderful excuse to wear some pretty dresses! I love sweater and dress combo in the first photo!


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